Designing the umbrella product brand of the Archaeological Park Poetovio and creating its visual identity is an integral part of the project. It represents a strategic and communication platform that will connect the rich archaeological heritage of ancient Ptuj and the accompanying tourist services through a unified visual identity and communication. The umbrella brand also aims to strengthen the knowledge of the local history and the recognition of the destination by both the locals and visitors.The Archaeological Park Poetovio product brand will, through a clearly designed identity, character, core promise, and consistent visual identity and communication, contribute to better visibility and added value of the Roman-era archaeological heritage of Ptuj. The umbrella brand of the archaeological park helps create synergies between heritage and tourism, look for solutions for cultural values and thus ensure the vitality of the historic town of Ptuj.

As part of the pilot action of the project, three movable copies of Roman-era monuments will be placed in the old town center, equipped with a QR code and a small information sign. Their purpose is to bring the rich archaeological heritage of Ptuj to visitor’s attention and invite them to explore the scattered Roman-era archaeological sites in the Archaeological Park Poetovio.